IAEA Head Featured in "Klueger Kopf" (Clever Mind)
"Clever Mind" Campaign (FAZ). (The x-ray image featured is not that of the Director General, but an
artistic rendition).
2 December 2008 | Director General Mohamed ElBaradei is featured in the latest series of the Frankfurter Allgemeine Zeitung's campaign "Kluger Kopf" (Clever Mind). The campaign shows an artistic rendition of an x-ray image of the IAEA Director General and Nobel Peace Prize Winner and contents of his briefcase, with the slogan FAZ: There is Always a Clever Mind Behind It.
Story Resources
- FAZ Story, in German
- Interview with ElBaradei
- Behind the Scenes, Video
- "Clever Mind" Image
A concept of British Photographer Nick Veasey, the image illustrates the importance of full transparency in carrying out the work of the Agency.
The campaign shoot included an interview with Dr. ElBaradei and a behind-the-scene look into the making of the image.
(The x-ray image featured is not that of the Director General, but an artistic rendition. The IAEA´s facilities were not used to produce the image).
Dr. Mohamed ElBaradei, IAEA Director General